Aiming to provide everyone with services for more fulfilling lives and lifestyles.
Our new name “LIFULL” is an amalgamation of the words “LIFE” and “FULL.” It captures our determination to provide everyone with services for more fulfilling lives and lifestyles. That determination stems from our corporate creed “altruism,” which in turn captures the simple notion that we want to make everyone happy. “Are we making our customers’ LIFE FULL?” We continue to ask ourselves that question as we strive to provide services that are tailored to suit each person.
A logo that expresses our focus
on a wide range of needs.
Our logo consists of our symbol “Letter L Focus,” which is an arrangement of the “L” from LIFULL, alongside our logotype, using a neutral typeface. The symbol is based on the idea of focusing on various different areas, as we strive to make the world a better place. It captures LIFULL’s commitment to providing individually tailored information services in line with a whole range of needs.
A highly flexible design that balances brand identity
with service differentiation.
While creating the same overall impression thanks to the logotype, the symbol offers the freedom to express individual services, in order to strike a balance between a standardized brand identity for LIFULL and differentiation of individual services. Rather than placing an emphasis on regulations as previously, this is designed to be highly functional and flexible, in so that it is both easy to understand and easy to use.