About Us

The Corporate Philosophy



Our priority is to make everyone happy in the world.
First and foremost, make someone else happy. Then before you realize it, happiness will come back to you. That is altruism. Since our foundation, we have been working under the company credo of altruism. The company credo is LIFULL’s reason for existence in society and provides our ultimate principles of action.

Corporate Philosophy

Create a society where everyone can attain “comfort” and “happiness” through continuous social innovations

They are our objectives and methods of management and principles of action for employees. Based on the company credo of altruism, they describe and set forth the vision of the world that we should create through businesses. We can say that the company credo and the corporate philosophy are the raison d’être of the company. They will never be changed as long as the company exists.


The Guidelines are LIFULL’s code of conduct. They are our action guidelines that we should follow in our operations to achieve the corporate philosophy.

  • Continue Searching for the Truth

    We consider the truth to be something everyone appreciates as being absolutely good. We will question, reflect on, and work towards that truth.

  • Be at the Center of Positive Change

    "Positive Change" refers to continuously creating a better future. Each of us is at the center of that change, be it a revolutionary innovation or just a small improvement, and challenge ourselves to make those changes.

  • Act with Highest Integrity

    We always make decisions that are 100% consistent with our high moral standards. This does not simply refer to abiding by laws, company regulations, or contracts; it also refers to making sound decisions even in gray zones, where there are no obvious rules.

  • Exceed Expectations as a Professional

    We believe that Professionals are individuals who produce results that go above and beyond the expectations of others in quality, effort, and speed. Professionals improve their skills, set high goals based on the group vision, and take the responsibility to reach those goals.

  • Foster True Teamwork

    We are a unified team of individuals with the intent of making our corporate philosophy a reality. We are creating an environment where anyone can reach their greatest potential by facilitating honest and constructive communication. We strive for optimal holistic solutions and make the best contribution possible as a team.

  • Value Every Stakeholder

    We value all of our stakeholders including consumers, clients, employees, partners, shareholders, society, and the environment. We make the right decisions - even stakeholders who might not be apparent at first.


Becoming the best life-event database and solution company in the world.

  • We want to make every LIFE in the world FULL with peace of mind and pleasure.

    Facing the irreplaceable life around the world, connecting with all life data, and continuing to create the optimal solution for each person toward the goal of happiness. LIFULL will continue to take on challenges for the happiness of people all over the world.

  • Satisfy people’s lives and lives Continue to create services.

    We want to support all people to advance to the future with peace of mind and joy. Such thought spread to the development of various information services related to overall life, including LIFULL HOME ’S. We will continue to create a future filled with hopes by providing the right information for each person, supporting many happy lives and lives.


Quality standards we promise for every value we offer.

The LIFULL Act indicates the quality of businesses and services that we pledge to maintain. We can call it our declaration that “We will create these services and value” concerning our businesses and quality control. At the LIFULL Group, our employees pursue these five principles to provide solid value.

  1. Life-centered
    Are you deeply focused on LIFE?
  2. For All
    Will it benefit everyone?
  3. Happy
    Does it bring about comfort and happiness?
  4. Simple
    Is it pursuing true essence?
  5. Amazing
    Does it make you go “wow”?