Privacy Policy

Behavioral Targeting Advertising

[This English version is provided solely for the reference purpose. If there is any discrepancy between Japanese version and English version, Japanese version will take precedence and be applied.]
[This policy constitutes a part of the LIFULL Privacy Policy and, unless provided otherwise herein, this policy shall be applied along with the LIFULL Privacy Policy.]

Behavioral Targeting Advertising

The LIFULL Group conducts behavioral targeting advertising.

What Is Behavioral Targeting Advertising?

Behavioral targeting advertising refers to the technique of distributing advertisements tailored to the interests of visitors as identified from their site visit histories and other online actions.

Information and Mechanisms Used

The LIFULL Group conducts behavioral targeting advertising through third-party advertisement distribution companies set forth below (“Third-Party Companies”). Third-Party Companies obtain aspects of Action History Information and other information concerning customers (excluding personal information) by using cookies, web beacons, and the like; perform statistical processing; and based on the statistical data, distribute behavioral targeting advertisements at their own sites and the sites of their contracted parties. The aspects of Action History Information include information independently acquired and accumulated by the Third-Party Companies on sites other than LIFULL Group sites.

Note: A cookie is a mechanism used to save website access history, data sent to a server, or other information as a file in the user’s computer (or other devices used for web browsing). A user may choose to reject the use of cookies by making the appropriate settings to block cookies, or to delete cookies saved to a computer by deleting his or her browsing history. This may limit availability of certain Internet services.


Please visit the sites of the Third-Party Companies for detailed information on their distribution of behavioral targeting advertisements. You can also choose to disable (i.e., opt out of) their behavioral targeting advertising at their websites.

Third-Party Companies Distributing Advertisements