Our Businesses

Revenue by Segment

Segment Overview

HOME’S Services

The HOME'S Services segment is focused around our flagship service, LIFULL HOME'S, one of the largest real estate and housing information websites in Japan. In this segment, we provide services to assist realtors and help each user easily find the right place to live according to their individual needs.
Through these services, our goal is to create a world where LIFULL HOME'S is an indispensable service.

Primary Services
- LIFULL HOME'S
- AD Master (Prev. Renters Net)
- NabiSTAR 　
- Kenbiya
- LIFULL Tech Vietnam、LIFULL Tech Malaysia (Offshore Development)

Other Businesses

In our Other Businesses, we are nuturing start-ups and investings in new businesses that go beyond real estate and online services to help people live more fulfilling lives. We also offer our employees as well as students and members of the broader community the opportunity to start their own businesses through our business proposal program, SWITCH. Through this program we are not only broadening our own business scope, but also training the next generation of leaders. In the future, we will continue to augment and expand the scope of the entire LIFULL Group through this segment.

Primary Businesses
- LIFULL Kaigo: LIFULL senior Co., Ltd.
- Regional Revitalization
- Other subsidiaries and start-ups of LIFULL

Business Results for FY 2025/9

Over the past fiscal year, our business environment has developed in the following ways. The Japanese economy has continued on its gradual path to recovery, supported by solid corporate profits and emerging signs of improvement in employment and individual income. However, the rebound in personal consumption remains limited due to inflationary pressures arising from soaring energy prices and the ongoing depreciation of the yen.
In the construction and real estate industries, our primary business domains, the number of new housing starts has been in decline, and the prices of new properties are increasing due to soaring costs for materials, labor and energy. This led to the average selling price of new condominiums in the Tokyo Metropolitan Area exceeding ¥100 million for two consecutive months in July and August 2025 (Source: Real Estate Economic Institute). Although the re-sale housing market is robust, driven by government support for the re-sale home and remodeling markets, the persistently high housing prices — coupled with rising prices for second-hand properties and rents in the Tokyo Metropolitan Area — are suppressing demand for moves. As a result, the number of people who moved nationwide during the fiscal year (Oct. 2024 – Sep. 2025) decreased by 0.2% compared to the previous period (Source: Ministry of Internal Affairs and Communications Statistics Bureau "Report on Internal Migration in Japan by Basic Residents Register"). Internationally, uncertain conditions persist due to geopolitical instability, the effects of worldwide monetary tightening and fluctuating exchange rates.
Amidst these conditions, we executed structural reforms focusing on our core domestic operations in Japan to enhance profitability. In November 2024, we decided to restructure our Overseas business, which had been suffering from deteriorating profitability. Following the contribution-in-kind of all shares of LIFULL CONNECT, S.L. to CONNECT NEXT, PTE. LTD. in January 2025, the Overseas business has been reclassified as discontinued operations. Therefore, income or loss from discontinued operations is shown separately from continuing operations on our consolidated statements of income for both the fiscal year under review and the previous fiscal year.
In our flagship HOME'S Services business, we have continued to see strong performance in many of our key indicators, such as traffic and inquiries. This growth has been driven by the sustained impact of site development efforts since 2021 and enhanced sales initiatives begun in the previous fiscal year. As a result, consolidated revenue for the current fiscal year amounted to ¥28,127 million (up 6.9% YoY).
The fiscal year under review marked the final year of our Mid-Term Management Plan. Over the last twelve months, we optimized advertising and promotion costs—particularly branding expenses—while also making proactive growth investments aimed at achieving the non-consolidated operating profit target. Additionally, we have seen greater operational efficiency through the use of AI and generative AI technology. These improvements have led to an operating profit of ¥3,815 million (up 26.1% YoY) and an increase in profit before income taxes to ¥3,805 million (up 49.3% YoY). Excluding the one-off gain realized from the sale of the subsidiary, LIFULL SPACE Co., Ltd., in the previous period, operating profit would have increased by 80.3% YoY.
Additionally, the impact of accounting treatment for the strategic transformation of the Overseas business resulted in profit for the period of ¥5,310 million (versus a loss for the period of ¥8,462 million in the previous fiscal year) and profit attributable to owners of the parent of ¥5,317 million (versus a loss attributable to owners of the parent of ¥8,463 million in the previous fiscal year).

Segment Results for FY 2025/9

Inter-segment transactions have been eliminated from the figures for each business segment.

HOME'S Services

Within LIFULL HOME'S, our ongoing focus has been to boost value for both clients and users while reinforcing our competitive edge. We have pursued this by developing new features utilizing AI technology, revamping the user experience (UX) and user interface (UI) to improve user satisfaction while also increasing our client network. These efforts have allowed us to offer more personalized home searches and drive high-quality leads to our real estate clients. Although the number of people moving in Japan has remained largely flat over the last year, our successful initiatives have paved the way for smooth growth in our key indicators, including traffic and inquiries. Segment revenue, consequently, reached ¥25,538 million (up 6.3% YoY). Segment profit also reached a record high of ¥4,322 million (up 61.7% YoY), mainly driven by the reduction of advertising and promotion costs as well as operational efficiencies gained from leveraging AI and generative AI.)

Other Businesses

This segment is composed of the nursing home and care facility search site, LIFULL Kaigo; Regional Revitalization projects and other related activities.
During FY 2025/9, we obtained trust beneficiary rights for four Rakuten STAY properties to gain expertise in the management of vacation rental accommodations. Revenue and profit generated through these properties have been included in our earnings since December 2024. Combined with improved profitability at LIFULL senior Co., Ltd. and revised efforts in the Regional Revitalization projects, segment revenue amounted to ¥2,596 million (up 13.5% YoY). Segment loss was ¥361 million, an improvement of ¥59 million from the loss of ¥421 million recorded in the previous fiscal year.